Partnership unites two brands around a shared mission to inspire confidence through sport and storytelling.
TORONTO, ON (July 13, 2026) – AFC Toronto and Canada MedLaser are teaming up to launch Confidence Kicks Different, a new storytelling campaign designed to inspire women to move, lead and perform at their best by celebrating the unique journeys that shape confidence, on and off the pitch.
Rooted in the belief that confidence changes how women show up every day, Confidence Kicks Different explores the many ways confidence shapes women's lives through the personal journeys of AFC Toronto athletes. Because confidence looks different on every woman, each player will share what confidence means to them, revealing how the experiences, challenges and moments that have defined their journeys continue to shape the way they lead, compete and perform.
"At AFC Toronto, we believe confidence is built long before the opening whistle. It's developed through preparation, resilience and the courage to keep showing up every day," said Kathleen Hegarty, Vice President, Brand & Partnerships, AFC Toronto. "Confidence Kicks Different reflects what our players embody on and off the pitch, and we're excited to partner with Canada MedLaser to celebrate the many ways confidence empowers women to lead, perform and become the best version of themselves."
“Canada MedLaser is proud to support women through every stage of their journey with treatments designed to deliver results, build confidence and empower them to feel their best,” said Oleg Cheskis, CEO of Canada MedLaser. “As a proudly Canadian brand, this partnership with AFC reflects our commitment to championing women both on and off the field.”
Developed around the shared belief that confidence has the power to change how women show up every day, the partnership brings together AFC Toronto's commitment to empowering women through sport with Canada MedLaser's focus on helping women feel confident in their skin through expert-led care. Together, Confidence Kicks Different celebrates the connection between confidence, performance and the pursuit of becoming the best version of yourself.
About AFC Toronto
AFC Toronto is a founding club in the Northern Super League, Canada's new professional women's soccer league. The club continues to deliver a winning culture for players, staff, and supporters throughout the 2026 season.
Rooted in community and driven by purpose, AFC Toronto exists not only to compete at the highest level, but to create a platform for girls and women to lead, grow, and thrive, on and off the pitch. Guided by its ethos, Run It Our Way, the club is reimagining what it means to pursue excellence, build meaningful connections and define success on its own terms.
About Canada MedLaser
Canada MedLaser Clinics is a leading Canadian medical aesthetics brand with 15+ locations and national expansion planned for 2026. Founded in Toronto in 2014, the company is built on a clear promise: It’s All About the Results.Through advanced technology, medical expertise and personalized treatment plans, Canada MedLaser delivers safe, results-driven aesthetic treatments designed to help clients achieve their goals with confidence.
As Canada’s only medical aesthetics brand with a Results Guarantee Program, Canada MedLaser stands behind its services and is committed to customer satisfaction. A three-time Top Choice Award winner and a top provider of Laser Hair Removal, Cosmetic Injections and Morpheus8 treatments, the company has treated more than 50,000 clients and performed over 600,000 services. Through the Canada MedLaser Academy, it also trains medical aestheticians in advanced treatment protocols, safety and client-care standards, helping deliver a consistent experience across its growing network.
Media Contact
Christina Miller
Director, Public Relations, Media & Communications
AFC Toronto
cmiller@afctoronto.ca