TORONTO, ON (July 7, 2026) — Today, the Northern Super League announced that APEX, a global investment firm focused on sports, media and entertainment, has become a strategic investor in Canada's first professional women's soccer league, marking another important moment in its continued growth.

"We launched AFC Toronto and the Northern Super League to create opportunities for women and girls in sport on and off the pitch – and we are committed to building a sustainable future for professional women's football in Canada. Today’s announcement is an important step in that journey," said Helena Ruken, CEO and Co-Founder, AFC Toronto. "Continued investment in the league reflects the strong belief in the future of women's football and the opportunity ahead. We are excited to keep building our community, create unforgettable experiences for our supporters, and strengthen the league for years to come."

For more information on today's announcement, including details of APEX's strategic investment in the Northern Super League, see full details here.  

About AFC Toronto 
AFC Toronto is a founding club in the Northern Super League, Canada's professional women's soccer league. Following a first-place finish and Supporters' Shield-winning inaugural campaign in 2025, the club continues to build momentum in its second season while advancing the growth of women's professional soccer in Canada.

Rooted in Toronto and guided by its ethos, Run It Our Way, AFC Toronto exists not only to compete at the highest level, but to create a platform where girls and women can lead, grow and thrive both on and off the pitch.

Media Contact 
Christina Miller 
Director, Public Relations, Media & Communications 
AFC Toronto 
cmiller@afctoronto.ca