Toronto, ON (April 2, 2026) — AFC Toronto unveils its 2026 Primary Kit, pushing its identity forward with a design grounded in football tradition and built for how the game is lived today.

The club keeps Mighty Maroon at the centre and brings Warm Winter forward through a classic collar and sleeve cuffs, a small shift, but one that immediately changes the look and feel of the shirt. The addition of the classic collar grounds it in a version of football people recognise and is inspired by matchday culture of the 80s and 90s, it’s designed to feel just as natural off the pitch as it does on it.

Rather than reinvent, AFC Toronto sharpens its identity. Every detail serves a purpose. Nothing is added without intent. The result is a shirt that feels complete, wearable and built to last.

AFC Toronto’s 2026 Primary Kit also highlights the club’s founding partners, with Desjardins Group featured as the front-of-kit partner and Intact Insurance as the founding back-of-kit partner, reinforcing their shared commitment to supporting the growth of women’s professional sport in Canada and helping shape the future of the game alongside the club.

“This year’s kit shows exactly how we want AFC Toronto to step into the season — confident in our identity and focused on building something new for this city and the next generation,” said Helena Ruken, Co-Founder and CEO of AFC Toronto. “It’s consistent, and it reflects how we want to show up on and off the pitch. We’re proud to do that alongside partners like Desjardins Group and Intact Insurance, who share our commitment to growing the game and investing in its future.”

To mark the launch, AFC Toronto partnered with Exhibition Place to bring the kit into the city, unveiling a larger-than-life version of the jersey at the iconic Princess Gates. The installation creates a bold visual moment while reinforcing Exhibition Place’s role as a growing home for women’s professional sport – and one of AFC Toronto’s home venues for the 2026 season.

"Exhibition Place is proud to partner with AFC Toronto and further strengthen our role as a premier home for women's professional sports in Canada" said Don Boyle, CEO of Exhibition Place. “Unveiling their 2026 Kit at our iconic Princes' Gates marks a significant step for the club and women's sports, and we look forward to a successful 2026 season ahead.”

The reveal is part of a broader city-wide moment, with AFC Toronto “painting the city maroon” on April 1. Sankofa Square, the CN Tower and Liberty Grand, along with Exhibition Place, lit up in the club’s signature colour to build anticipation and celebrate the new season.

As the club enters its second season, the 2026 Primary Kit reinforces a clear direction: build identity through consistency, not constant change. Create something recognisable. Carry it forward.

Made for matchday. Worn everywhere else. Distinctly AFC Toronto.

The AFC Toronto 2026 Primary Kit launches April 2, shop now.  

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About AFC Toronto
AFC Toronto is a founding club in the Northern Super League, Canada’s new professional women’s soccer league. The club is delivering a winning culture for players, staff, and supporters in its inaugural 2025 season.

Rooted in community and driven by purpose, AFC Toronto exists not only to compete at the highest level, but to create a platform for girls and women to lead, grow, and thrive — on and off the pitch. Guided by its ethos — Run It Our Way — the club is reimagining what it means to pursue excellence, build meaningful connections, and define success on its own terms.

About Exhibition Place 
Established in 1879 and located on the shores of Lake Ontario, Toronto, the award-winning Exhibition Place is Canada’s largest entertainment venue, hosting over 2,000 events and attracting over 5.5 million visitors a year. The 192-acre site is an integral component of Toronto and Ontario’s economy, particularly with respect to conventions, sports, festivals, recreation, culture, and tourism. Exhibition Place boasts the award-winning, LEED Gold Certified Enercare Centre, Canada’s largest exhibition and convention centre, and the Automotive Building LEED Silver conference venue. Since 2004, Exhibition Place has undertaken an environmental stewardship initiative, entitled GREENSmart, which includes the promotion of sustainable development, environmental initiatives and leading-edge green technologies and practices across the site.

Media Contact:
Christina Miller
Director, Public Relations, Media & Communications
AFC Toronto
cmiller@afctoronto.ca